About Casablanca
Casablanca Group Limited was founded in 1993, one of the leading branded bedding products companies in the Greater China region, mainly engaged in the design, production, distribution and retailing of bedding products, with a focus on the high-end and premium markets. Being a listing company in Hong Kong Stock Exchange#2233 with turnover US$45.6 million in 2016.
Challenge
● Provide E-commerce services with integration on existing ERP,CRM and POS systems. ● Buildup the marketing campaign for online shop promotion. ● Demanding for the carrier grade reliability on reaching 99.99% availability ● Project completion within 3 months
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Business Development
Casablanca Group Limited has 3 global brands targeting different segments: Casa Calvin, we adapt Italian Renaissance design in targeting high-quality and high-class bedding markets. Casablanca is all about “Always Value For Money,” in which they provide high-quality products at reasonable prices.
In order to develop our network in getting in touch with potential customers with CASA-V green sleeping ideology,we have been working with EaseSales (ACG member) to examine various customers’needs and spending behaviors.
Through big data analysis, EaseSales generates automated matching and marketing programs based on our customer’s habits and lifestyles. At the same time, through the Referral Program by EaseSales, it has assisted them to build up a digital brand image, and to attract more potential spending groups.
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